How a Colombo Cafe Got 50k Views in 48 Hours

When "Kandy Cafe," a new specialty coffee shop in Colombo, wanted to launch their new "Summer Chill" drink menu, they faced a common problem: how to cut through the noise and get people in the door, fast. They didn't have months to build an audience; they needed an immediate impact.

Instead of relying on traditional ads, they turned to LankaInflux. Their goal was simple: generate massive awareness and drive real foot traffic within the first weekend. Here's the exact strategy they used.

The Strategy: "Spark" Mass Campaign

The brand opted for our "Spark" Mass Campaign package. This allowed them to send a single, unified brief to dozens of our vetted creators simultaneously, all for a fixed price.

1. The Offer

The brief was simple: Creators were invited to visit the cafe, try any drink from the new "Summer Chill" menu for free, and create one 30-second TikTok or Instagram Reel about their experience. The content had to be posted on Friday, just before the weekend.

2. The Targeting

We didn't just blast this to everyone. We targeted creators specifically in our system with the following tags:

• #food
• #colombo
• #fashion (to capture the lifestyle audience)
• #follower_micro (for high-engagement, authentic-feeling content)

3. The Execution

Within 24 hours of the campaign going live, over 30 creators had accepted the job. They visited the cafe on Thursday and Friday, and on Friday afternoon, the posts all went live.

The Results: Beyond Views

The results were immediate and explosive.

"Our shop was packed. We had a line out the door on Saturday, and almost everyone said they saw a video on TikTok or Instagram. It was the most effective marketing we've ever done, period."
- Janaka, Owner of Kandy Cafe

By Saturday night (less than 48 hours after the posts went live), the combined videos had:

• 52,000+ Video Views
• 8,500+ Likes, Comments & Shares
• A 12.5% Average Engagement Rate (well above the industry average)

The campaign not only generated incredible social proof but also drove real, measurable business. The "Summer Chill" menu sold out completely on both Saturday and Sunday. This case study proves that for product launches and immediate impact, nothing beats the speed and authenticity of a targeted Mass Campaign.